I'll show YOU beauty...

We all know that the marketing industry can be cruel, insensitive, and in my opinion down right evil. They play on the public’s insecurities using stick-skinny models to represent their products. When women see these ad’s they undoubtedly get the impression that this is someone they need to copy themselves after. They spend hundreds of dollars on hair products, skin firming lotion, and make-up thinking that these are the things they need to be “beautiful”.

Well, the marketing industry has met their match.

Dove’s new “Beauty Backlash” campaign is one for the books. Instead of using starving model’s, and plastic-surgeoned women to create a “sexy” image for their product, they decided to use real women, women who to any normal person would find in shape, healthy and beautiful.




Any typical advertising exec would deem this campaign stupid, and destined to fail. But this campaign not only addresses the benefits of using their products, but it attacks societal trends to connect thin, large-breasted women with beauty.

This photo shows women of all shapes, sizes and colors. Not only are they up there flauntin’ their stuff, they’re having a good time while doing it.

They are proud, confident, and happy with who they are.

And that to me, is real beauty.